Salsa de Linda
By the summer of 2002, Linda and her business partner Jim DiVito knew they had to find a way to seal in the freshness and maintain the flavor. Through networking in the food industry, Jim found a local manufacturer that makes up other people's recipes, heats up the sauce to the boiling point, and then quickly puts the lid on. This process allowed the salsa to have a long shelf life, without adding any preservatives!
In September of 2002, Salsa De Linda was reinstated as a corporation. Jim quickly started calling retailers and distributors, and had early success in the local area. Linda, not content to only have 1 product, went back to the test kitchen and developed a Roasted Poblano Salsa, which has a great smoky flavor with a little kick from Cayenne Pepper! They now had two products, and by October of 2003 Salsa De Linda was in 23 Chicago area Jewel Food stores. The Meijer grocery chain also picked up their products in all 158 stores in 5 Midwest states!
Because of constant requests, in August of 2004, Linda has made her Habanero Hot Salsa available for sale. It has a great authentic flavor but adds the heat of the habanero pepper, which is 100 times hotter than the jalepeno pepper.
In February of 2004, Salsa De Linda was featured in the Chicago Sun Times Business section, and The Daily Herald Business section. In June of 2004, Jim & Linda were asked to appear on WGN TV News on the "Noon Lunch Break" segment. Linda made "Salsa De Linda Cheese Cake", a great recipe which of course included their Authentic Homemade Salsa! These articles and the television appearance have given great exposure to Salsa De Linda, as more and more people have the opportunity to try "the freshest tasting salsa you'll ever have in a jar!" By the summer of 2005, Jim shifted his focus to Food Service. He gained placement of Salsa De Linda in several local establishments. He was able to combine his passion for boating and his entrepreneurial spirit and combine them into one. He began delivering cases of salsa to the bars and restaurants on the Chain O' Lakes in Illinois, and quickly became known as the "Salsa Guy"!
Varieties sold separately.