Whatever It Takes by Avi Sivan
AVI SIVAN, GURU OF INFORMERCIALS "... First he motivated his soldiers and troops in the Israeli army. Then he motivated his partners and employees to make money in the infomercial world. In this candid and wildly unpredictable book of life experience, personal wisdom, and success tips, Avi Sivan shares a lifetime of knowledge from his incredible successes. Over the years, Sivan has invented, created, and manufactured good and products totaling more than a billion dollars in retail value through TV, the internet, and retail stores worldwide. In these pages as the king of infomercials Sivan tells all he knows about how to enter the world of business, and the infomercial industry in particular. Thanks to Sivan's inspirational motivations, creativity, and persistence, characteristic brass, and self taught smarts, you will be inspired to get the most out of your own life and to achieve your goals by applying Sivan's "Whatever It Takes" attitude." LEARN HOW TO: - Get your share of the billions of dollars worth of goods sold through infomerciais, mail orders, home shopping, internet and retail; - Get Started even without a background in advertising or video production; - Put the secrets of direct response marketing to work for you; - Hire the right factories and negotiate the right price; - Find the right products to sell; - And sell lhe hell out of them! - Write commercials that pull like crazy; - Make your customer service staff a sales staff to keep customer coming back again and again; WHAT DELIGHTED READERS HAVE TO SAY: Avi Sivan, a former Israeli commando and stunt man, gives new meaning to the expression 'Media Blitz.' Through an aggressive and expensive combination magazine advertizing, infomercials and direct mail, Sivan has created a marketing machine for his personal-care products, sold under the IGIA brand. " - Jane Applegate -personal-care products, sold under the IGIA brand. " - Jane Applegate
Continental United States
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